MacWorld Cover – From Start to Finish

August 12, 2009 by John Harrington

What goes into a “simple” cover of two iPhones for MacWorld? Watch it here from start to finish:

(Comments, if any, after the Jump)

Please post your comments by clicking the link below. If you’ve got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.

Originally published on Photo Business News & Forum on August 12, 2009. Comments are closed; this post is part of the archive.

2 thoughts on “MacWorld Cover – From Start to Finish”

Dean Casavechia

August 12, 2009 at 5:30 pm

Couldn’t they just got a shot off istock? Just kidding, that was really cool, a very well done video.
Anonymous

August 12, 2009 at 11:11 pm

I think this video demonstrated the difference between a fly-by-nighter and a pro. Anyone with a vague understanding of off camera light (probablt gleaned from strobist….good site BTW) could get the job done 80%…that is you would have a good looking photos of two iphones. A keen amateur would probably get into photoshop and clean up dust marks etc. but the pros….all those reflectors and cards are there and placed specifically for both lighting and highlights..they know what to place and where to place them…AND knowing how to set it all up in a way that easily separates from the background. It’s the extra 10-20% that separates a studio with a mobile computer dolly and several trained photographers from someone with a 400D, a cardboard box and a couple of sb-24’s.

Comments are closed.